Tod’s Touchbar

Illustration /
UX Design Art Direction/ Animation Direction

Lucia is behind the illustrations, UX Design Art Direction and Animation Direction of Magic Touchbar, a tech tool that connects objects with technology in a new and smart way.

The tech tool created for brand Tod’s, and previewed in Paris at Le Bon Marche during the Geek Mais Chic event, is a retail support capable of enhancing product presentation and, at the same time, telling the story of the brand under the sign of two concepts: craftsmanship and technology. The tool allows you to interact, through natural and physical contact with objects, with any video content imaginable, blending in a linear way physical and virtual experience.