Varvaglione Centenary 2021 

AR/Creative Direction/Illustration

Hand drawn illustrations create a magic world with a distinct materic feeling to celebrate the winery’s centenary through an augmented reality experience. The inspiration comes from the beauty and elegance of nature in this territory. Evoking the aromas and tastes of the wine, a magic moment develops into a voyage of the senses where a cricket, a butterfly and a bumblebee take us through a different dimension, a world of colours, drawings and innovation.